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As a Senior Product Designer, I bring a constructive, open, and considerate approach to collaboration. I'm deeply invested in the success of the products I design and approach challenges with curiosity and resilience. Where others see problems, I look for opportunities to solve them. I'm a reliable team member with a positive attitude, and I pride myself on being an active, respectful listener who values clear communication and shared success.
Education
2022
Digital Product Design
YSYS
2015 – 2019
BA(Hons) Fashion Design and Development & Diploma in Professional Studies
University of the Arts London
2012 – 2015
Extended Diploma in Fashion and Clothing & Foundations of Advanced Mathematics
York College
Past experience
BJSS/SPARCK
Senior Product Design Consultant
2024 / Present
Specialist Insurance and Financial Services – UX Capability Build
- Building a brand new UX capability within a digital ecosystem.
- Embedded into multiple Product Teams to coach delivery teams on working with and getting the most from UX design.
- Designed a research strategy to create a feedback loop for product roadmaps to build the teams design maturity.
Public Sector – Information Architecture Redesign
- Collaborated with a User Researcher, Content Designer and Policy Makers to redesign the public facing guidance website for aviation regulation.
- Delivered future strategy to fulfil the needs of all their users.
Public Sector – Drone Registration and Authorisation Service Design
- Designed a drone registration and authorisation platform.
- Ensured accurate, complete data collection for regulators and assessors.
- Translate in-progress, often ambiguous policy into user-friendly digital touchpoints.
Product Design Consultant
2023 / 2024
International Airline – Digital Transformation
- Responsible for the design of the manage bags user journey
- Designed a new accessible travel hub to ensure people with additional needs were able to travel safely and comfortably.
Yoti - Identity Verification Platform
Product Designer
2022 / 2023
- Led the integration of identity services into the eSignatures platform as the sole Designer, aligning cross-team design and technical delivery.
- Evolved Yoti’s Design System by researching, designing, and testing scalable, accessible components.
- Collaborated with Researchers, Engineers, and Product Managers to prototype, test, and deliver seamless user experiences.
Junior Product Designer
2021 / 2022
- Supporting Senior Designers with fulfilling design expectations for the business.
- Working with the Product Manager and Technical Lead to translate business needs into seamless user experiences.
Product Design Intern
2021
- Contributions to the Yoti Design System utilised by seven product teams. Design and testing WCAG-compliant components while collaborating with Front-End Developers.
Freelance
Website Designer
2019 / 2021
- E-commerce website for a luxury fashion brand.
- Platform for a female talent management company.
Skills
- Product Design
- GDS standards
- User Research
- Service Design
- Accessible Design
- Inclusive Design
- Design strategy
Get in touch
samantha.mv.long@gmail.com
Sam Long – 2025